Even in the age of smartphones, a physical copy of a picture still has more meaning. It’s easier to show off to friends, and makes a great addition to your house or place of business. But it’s not the only thing you can print online.
Best Online Printing Vendors
What makes a great vendor for printing services online:
- Is it their quick-turn around time?
- What about the quality of prints they produce?
- Is it the different merchandise they can print stuff on?
- How about customer service?
If you’ve answered ‘all of the above’ than you’ve come to the right place for finding one of the top printing online services.
Types of Products
Today’s online print marketing services can help you create essentially anything one might find in an office setting, or for personal use:
- Coffee Mugs
- Cards and stationary
- Phone cases, mouse pads, and other electronics
Online Printing Service Purposes
While one of the biggest draws is for SMBs to take advantage of a good printing service there are other targeted audiences. Companies like Shutterfly and Vistaprint cater to a number of different audiences:
- Family items: Like photo albums and other memorabilia
- Gift items: What better gift than one that is extremely personal
- Home items: You can find practical items and give it some personality
- Small Businesses: The marketing opportunities are endless
- Standard Prints: The #1 reason people think of online printing
- Travel items: Save a lasting memory on another piece of merch
- Wedding Items: You can print items for cheaper with an online service
Finding the Right Vendor
Creating printing materials from home can be extremely cost effective, but only if you’re working with a vendor who has simplified their website to allow for ease of selection, design, and order fulfillment. When shopping around, there are a few important categories you can use to compare vendors.
Printing Process & Quality
If you’re running a small business, you probably already know that, 9 times out of 10, you get what you pay for. This rule holds especially true for print marketing vendors.
The promise of printing your logo for pennies is enticing, but it only really comes true if the vendor uses quality printing methods.
Consider a trial run before you order in bulk. Try ordering ten of the same item and image/logo and see how the items turn out.
Is there anything you would tweak? Often times you will find that when a logo is blown up on something like a t-shirt it looks cheap. So what adjustments do you make before you get stuck with 500 of the same item?
Design Tools & Selection
Part of the allure of online print marketing is that it can be utilized by anyone with a minimum amount of computer literacy – no graphic design experience required.
At the same time, some vendors make the design experience easier than others. Almost every vendor will have some form of logo upload, but the “drag and drop design feature present on each website will vary greatly.
Playing around on a few different websites to find one that you’re most comfortable using before you order can help to ensure the highest quality end product possible.
Print merchandisers on the web offer a wide selection and styles for your print. So make sure to keep in mind when you go to order exactly what size, what style, etc.
Among one of the best aspects of these vendors is they have so much variety to select from and a lot of it is already inserted in after you select a size and style — therefore removing a lot of the graphic design skills needed by your typical customer.