Building a website is essentially the same as building a home or a brick and mortar shop. It takes time, effort, planning, and money.
- User-Friendly Design & Navigation – Nothing repels customers faster than a hard to use website. If they can’t figure out how to navigate your page in less than a few minutes, chances are they will move to the next site. Remember, the attention span on the internet is remarkably short! To make sure your site is user friendly; it should look inviting, colorful, and crisp. The font is easy to read and not drown into too many long paragraphs.
- Useful Content – While presentation is vital, people still turn to website for the value of its content. So if you don’t offer your customers something useful as well as directions to buy or use your product or service, it doesn’t matter how stylish the web pages look.
- Clear Call-to-Action A call-to-action is a statement declaring what you want your customers to do once they have read through your information. An example is: Contact Us Today! or Fill Out This Form For More Information! If the website, primarily the homepage is missing a clear call to action than you are missing out on potential customers. Think of it this way: people on the web prefer that you direct their eyes to someplace or something, as opposed to you doing it for them.
- Adaptable for Mobile Devices – The website should not only look good and accessible on a laptop, but also on a smartphone. Make sure the content is adaptable for mobile devices or you’re already a step behind.
- Regular Updates – Again, pointing back to short attention spans, customers on the web turn to quick digestion of important but also demand a lot by seeking regularly updated content. The easiest way to do this is introduce social media or short videos along with your standard, “evergreen content”.
- Easy to find Contact Info – Most small business websites keep their contact info at the bottom of the homepage. This is so common that it has become second nature for customers to check here when they want to find out a business’s phone, email, or address.